Whyte Public Relations

What We Do

Industrial Publicity and Visibility

We specialise in generating publicity and visibility for industrial clients. You might have the most innovative technology or the best product, but without visibility, sales can end up lacking. Whyte PR will work to get your name out there.

Public
Relations

We understand how to drive B2B and B2C campaigns with a focus on bottom-line sales and branding, successfully targeting key publications and media personalities to achieve positive publicity for you.

Marketing

We are a full-service communications and marketing organisation of talented and proven field-experts to effectively fulfil strategic goals and client objectives, producing successful advertising and promotional material.

Success Stories

Swisslog

Coverage for Swisslog in Industry Update. This article is a Q&A with Swisslog Head of Consulting, Sean Ryan. It talks about how to futureproof your automation investment, and why you should.

CST Wastewater Solutions

Coverage for CST Wastewater Solutions in DEMM Engineering and Manufacturing Magazine, New Zealand. This article talks about CST's fine screening technology, which was employed as a front-line safeguard in a new environmental project.

Air Springs Supply

Extensive coverage for Air Springs Supply in Construction Engineering Australia. This article talks about isolators can help with NVH (Noise, Vibration, Harshness) to reduce risks to worker hearing.

Swisslog

Coverage for Swisslog in Industry Update. This article is a Q&A with Swisslog Head of Consulting, Sean Ryan. It talks about how to futureproof your automation investment, and why you should.

CST Wastewater Solutions

Air Springs Supply

Extensive coverage for Air Springs Supply in Construction Engineering Australia. This article talks about isolators can help with NVH (Noise, Vibration, Harshness) to reduce risks to worker hearing.

Testimonials

Whyte PR has been a valuable partner for CST Wastewater Solutions over the past decade. They have consistently and cost-effectively delivered outstanding publicity/visibility results in local, national and global B2B and industrial media. They are easy to work with and have all the right media contacts for our niche area…

Michael Bambridge

Managing Director,

CST Wastewater Solutions

During the time I have worked with Whyte PR, Brent Whyte and Jack Mallen-Cooper have always been accessible, supportive, creative and constantly seeking new ways to increase our brand visibility and media coverage. The team have always thought strategically and been involved and interested in our business to ensure they…

Ruby Wannous

Senior Marketing Coordinator,

Swisslog Australia Pty Ltd

Boon Edam Australia has evolved considerably during the past five years and Whyte Public Relations has remained flexible and responsive to our changing needs throughout that time. Whenever I have contacted them with unexpected projects I know that I can count on Brent Whyte and his team to provide immediate…

Michael Fisher

Managing Director,

Boon Edam Australia

Whyte PR has been particularly helpful in extending the local and global reach of our hot water RV products after we introduced a new model. Not only did they push hard in attracting both distributor and consumer inquiries through print, radio and online editorial and ads, but they also chased…

Jay King

Director,

Aus J Hot Water Solutions

An effective PR professional can make an enormous difference to both individuals and businesses. Whyte Public Relations is not only highly qualified but very skilful, modern and experienced in their delivery of PR solutions that met our company’s brief and delivered results. Brent and Jack’s professionalism and expert knowledge made…

Natalie Doldo

Marketing Specialist,

Schaeffler Australia

Whyte PR has been a great help in generating visibility and coverage for Hyster-Yale. They have specialist experience in B2B communication, which was ideally suited to our multi-national and diverse industrial company. They helped us with the publicity for a major launch (a new hydrogen-powered forklift), which achieved great results,…

Tony Kim

Marketing Manager,

Asia-Pacific, Hyster-Yale Group

Change is inevitable. Your progress is optional.

By Brent Whyte, Managing Director, Whyte Public Relations

Never has this axiom been more relevant than in the emerging Post-Covid era, when Australian industry will be reshaped by tectonic events. Supply chains will change, automate and truncate to become rapidly more responsive. The way we work, communicate and engineer the future will be reshaped. The degree to which countries must be more self-sufficient in key areas will emerge as a national priority. Health, energy, infrastructure, defence, flexible manufacturing, construction, sustainability will all be at the forefront of change.

Are you paying for PR and then writing it yourself? Is your company invisible?

In our local and global experience over many years it is surprising how often this happens. Particularly in technical, industry and business-to-business PR.

Often the cause can be traced back to the selection process, when a PR company that looked really good on paper, and presented brilliantly, just didn’t have the skills required to do the hard yards in the industry involved.