Change is inevitable. Your progress is optional.
Never has this axiom been more relevant than in the emerging Post-Covid era, when Australian industry will be reshaped by tectonic events. Supply chains will change, automate and truncate to become rapidly more responsive. The way we work, communicate and engineer the future will be reshaped. The degree to which countries must be more self-sufficient in key areas will emerge as a national priority. Health, energy, infrastructure, defence, flexible manufacturing, construction, sustainability will all be at the forefront of change.
Are you paying for PR and then writing it yourself? Is your company invisible?
In our local and global experience over many years it is surprising how often this happens. Particularly in technical, industry and business-to-business PR.
Often the cause can be traced back to the selection process, when a PR company that looked really good on paper, and presented brilliantly, just didn't have the skills required to do the hard yards in the industry involved.
"Whyte PR has been a great help in generating visibility and coverage for Hyster-Yale. They have specialist experience in B2B communication, which was ideally suited to our multi-national and diverse industrial company ... > read more
"An effective PR professional can make an enormous difference to both individuals and businesses. Whyte Public Relations is not only highly qualified but very skilful, modern and experienced in their delivery of PR solutions that met ... > read more
"During the time I have worked with Whyte PR, Brent Whyte and Jack Mallen-Cooper have always been accessible, supportive, creative and constantly seeking new ways to increase our brand visibility and media coverage ... > read more
Whyte PR has been a valuable partner for CST Wastewater Solutions over the past decade. They have consistently and cost-effectively delivered outstanding publicity/visibility results in local, national and global B2B ... > read more
Boon Edam Australia has evolved considerably during the past five years and Whyte Public Relations has remained flexible and responsive to our changing needs throughout that time. Whenever I have contacted them with unexpected projects ... > read more
Whyte PR has been particularly helpful in extending the local and global reach of our hot water RV products after we introduced a new model. Not only did they push hard in attracting both distributor and consumer inquiries through print ... > read more
What We Do
We specialise in generating publicity and visibility for industrial clients. You might have the most innovative technology or the best product, but without visibility, sales can end up lacking. Whyte PR will work to get your name out there.
We understand how to drive business-to-business (B2B) and business-to-consumer (B2C) campaigns with a focus on bottom-line sales and branding.
We are a full-service communications and marketing organisation that employs talented and proven field-experts to efficiently and effectively fulfil strategic goals and client objectives.
- Coverage for Boon Edam Australia in Facility Management Magazine. This article talks about how our client’s revolving doors can help keep pollutants (like bushfire smoke, vehicle pollution and pollen) out of buildings.
- International coverage for Konecranes in Hoist Magazine. This story talks about new cranes enhancing the efficiency and productivity for global engineering and technology leader, Bosch Rexroth.
- Extensive global coverage for CST Wastewater Solutions in Water & Wastes Digest. This article talks about CST's inline rotary fine screening technology, and how it avoids blockages, short-circuiting, and maintenance and OH&S issues.
- Coverage for Enerpac in Australia's Mining Monthly. This article talks about a dragline maintenance operation where robust lightweight aluminium cylinders were supplied through Enerpac distributor Cooper Fluid Systems, to enhance safety and performance.
- Coverage for Swisslog in Create Digital, the online portal for Engineers Australia’s publication. This white paper talks about (using real-world examples) the methods businesses should use to generate 'real innovation.' Paradoxically, applying Kaizen principles (continuous improvement) to Kaikaku technology (transformative technology) is one effective way to arrive at Kakushin (innovation), and should be genuinely considered by boards and managers - particularly those looking at warehousing, logistics and transportation applications that could benefit from innovation.