What We Do
Industrial Publicity and Visibility
We specialise in generating publicity and visibility for industrial clients. You might have the most innovative technology or the best product, but without visibility, sales can end up lacking. Whyte PR will work to get your name out there.
Public
Relations
We understand how to drive B2B and B2C campaigns with a focus on bottom-line sales and branding, successfully targeting key publications and media personalities to achieve positive publicity for you.
Marketing
We are a full-service communications and marketing organisation of talented and proven field-experts to effectively fulfil strategic goals and client objectives, producing successful advertising and promotional material.
Our Services
How we can help you become visible.
Our Staff
Meet our talented and hardworking team dedicated to helping you.
Our Clients
We operate across the spectrum of industrial and technical media.
Success Stories
Air Springs Supply
Extensive coverage for Air Springs Supply in Construction Engineering Australia. This article talks about isolators can help with NVH (Noise, Vibration, Harshness) to reduce risks to worker hearing.
CST Wastewater Solutions
Coverage for CST Wastewater Solutions in DEMM Engineering and Manufacturing Magazine, New Zealand. This article talks about CST's fine screening technology, which was employed as a front-line safeguard in a new environmental project.
Swisslog
Coverage for Swisslog in Industry Update. This article is a Q&A with Swisslog Head of Consulting, Sean Ryan. It talks about how to futureproof your automation investment, and why you should.
Testimonials
Aus J Hot Water Solutions
Whyte PR has been particularly helpful in extending the local and global reach of our hot water RV products after we introduced a new model. Not only did they push hard in attracting both distributor and consumer inquiries through print, radio and online editorial and ads, but they also chased down and caught the attention of opinion leader publications that we had been trying to contact for years. They did it in a week. Whyte PR’s diverse and cost-effective programme ranged from media release, radio and ad work, right through to redesigning our product’s box artwork. I was really happy with the results.
Hyster-Yale Group
Whyte PR has been a great help in generating visibility and coverage for Hyster-Yale. They have specialist experience in B2B communication, which was ideally suited to our multi-national and diverse industrial company. They helped us with the publicity for a major launch (a new hydrogen-powered forklift), which achieved great results, and they’ve always provided support when we need to get the word out to market about a new product, service or case study. Brent and the Whyte PR team are results-focused and even when we’re too busy to submit material, they’ll think of new ideas for us, which really helps when times are busy. I’ve been really happy with the service and results from Whyte PR, and I’d happily recommend them to any B2B company seeking publicity, visibility and strong PR results
Boon Edam
Boon Edam Australia has evolved considerably during the past five years and Whyte Public Relations has remained flexible and responsive to our changing needs throughout that time. Whenever I have contacted them with unexpected projects I know that I can count on Brent Whyte and his team to provide immediate proactive support, advice and most importantly results. The firm has strong connections with journalists who write for the high-calibre national and regional media outlets that we have targeted, and they have a proven ability Whyte PR have been invaluable to Boon Edam Australia and I have enjoyed working with Brent and his talented and hardworking team very much. On behalf of Whyte Public Relations I would be happy to speak to any Manager considering working with the agency. in generating high value media coverage with placements of our very specific content in a large variety of types of outlets (including print, electronic and social media). That coverage has reinforced our brand messages and increased the visibility of Boon Edam Australia beyond what we could have afforded to do with paid advertising. The firm’s principal, Brent Whyte has been highly accessible and involved with strategy and direction of our account from the beginning. The account management has been unwavering and innovative under the administration of senior Account Manager, Jack Mallen Cooper, for all of the past five years – a rarity in the agency world. Their professionalism and reliability has served us well, both in Australia, and on an international scale having integrated seamlessly with our Dutch head office and other subsidiaries around the world. The Whyte team has worked well with our internal staff and has strongly supported the objectives of the other segments of our marketing goals. And what has particularly impressed me is their willingness to understand our unique market niche within which we operate. The Whyte staff literally feel like employees of our business.
Schaeffler Australia
An effective PR professional can make an enormous difference to both individuals and businesses. Whyte Public Relations is not only highly qualified but very skilful, modern and experienced in their delivery of PR solutions that met our company’s brief and delivered results. Brent and Jack’s professionalism and expert knowledge made them a turn-key public relations and advertising solution for our business and were an absolute delight to work with. I would recommend Brent and Jack and the team at Whyte Public Relations.
CST Wastewater Solutions
Whyte PR has been a valuable partner for CST Wastewater Solutions over the past decade. They have consistently and cost-effectively delivered outstanding publicity/visibility results in local, national and global B2B and industrial media. They are easy to work with and have all the right media contacts for our niche area of business. What’s particularly useful to us, as a busy company, is that they’re self-starters. If we haven’t given them much to write about, they’ll actively seek the material they need to ensure a constant flow of material. I’d happily recommend them to any B2B company seeking increased visibility, brand awareness and publicity.
Swisslog
During the time I have worked with Whyte PR, Brent Whyte and Jack Mallen-Cooper have always been accessible, supportive, creative and constantly seeking new ways to increase our brand visibility and media coverage. The team have always thought strategically and been involved and interested in our business to ensure they have a deep understanding of the complex automation industry. Brent and his team have always been professional and have made substantial improvements to the improve the visibility of Swisslog Australia. They are an integral part of our marketing team and are an absolute pleasure to work with. They have not only added value locally, but also supported with content for our global Swisslog team. I cannot speak highly enough of Whyte PR and would highly recommend them to anyone looking for a B2B partner to increase visibility and coverage.
Whyte PR industry advice articles
Change is inevitable. Your progress is optional.
By Brent Whyte, Managing Director, Whyte Public Relations
Never has this axiom been more relevant than in the emerging Post-Covid era, when Australian industry will be reshaped by tectonic events. Supply chains will change, automate and truncate to become rapidly more responsive. The way we work, communicate and engineer the future will be reshaped. The degree to which countries must be more self-sufficient in key areas will emerge as a national priority. Health, energy, infrastructure, defence, flexible manufacturing, construction, sustainability will all be at the forefront of change.
Are you paying for PR and then writing it yourself? Is your company invisible?
In our local and global experience over many years it is surprising how often this happens. Particularly in technical, industry and business-to-business PR.
Often the cause can be traced back to the selection process, when a PR company that looked really good on paper, and presented brilliantly, just didn’t have the skills required to do the hard yards in the industry involved.
Latest Projects
- All Posts
- Projects
In an Australian manufacturing success story, Ellume is in the process of automating the high-volume production of its rapid COVID-19 home test using the latest technologies from Bosch and Rockwell Automation. The COVID-19 pandemic has rapidly spread to all parts...
As urban consolidation concentrates transport infrastructure into closer proximity with social infrastructure and housing, so architects, engineers and builders are seeking to protect builders and occupants long-term against the impact of vibration, cracking and structural weakening. “Not only are the...
Australia and New Zealand are joining a worldwide trend that is expected to see sales of revolving doors globally expand to more than $A1.5 billion ($NZ 1.6 billion) by 2028, in response to climate change, energy efficiency and integrated security...