Change is inevitable. Your progress is optional.

By Brent Whyte, Managing Director, Whyte Public Relations

Never has this axiom been more relevant than in the emerging Post-Covid era, when Australian industry will be reshaped by tectonic events. Supply chains will change, automate and truncate to become rapidly more responsive. The way we work, communicate and engineer the future will be reshaped. The degree to which countries must be more self-sufficient in key areas will emerge as a national priority. Health, energy, infrastructure, defence, flexible manufacturing, construction, sustainability will all be at the forefront of change.

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Are you paying for PR and then writing it yourself? Is your company invisible?

In our local and global experience over many years it is surprising how often this happens. Particularly in technical, industry and business-to-business PR.

Often the cause can be traced back to the selection process, when a PR company that looked really good on paper, and presented brilliantly, just didn't have the skills required to do the hard yards in the industry involved.


How to Choose a PR Company

Testimonials

 
  • "Whyte PR has been a great help in generating visibility and coverage for Hyster-Yale. They have specialist experience in B2B communication, which was ideally suited to our multi-national and diverse industrial company ...    > read more

    Hyster-Yale Group
    • Tony Kim
    • Marketing Manager,
      Asia-Pacific, Hyster-Yale Group
  • "An effective PR professional can make an enormous difference to both individuals and businesses. Whyte Public Relations is not only highly qualified but very skilful, modern and experienced in their delivery of PR solutions that met ...    > read more

    Schaeffler Australia
    • Natalie Doldo
    • Marketing Specialist,
      Schaeffler Australia
  • "During the time I have worked with Whyte PR, Brent Whyte and Jack Mallen-Cooper have always been accessible, supportive, creative and constantly seeking new ways to increase our brand visibility and media coverage ...    > read more

    Swisslog Australia Pty Ltd
    • Ruby Wannous
    • Senior Marketing Coordinator,
      Swisslog Australia Pty Ltd.
  • Whyte PR has been a valuable partner for CST Wastewater Solutions over the past decade. They have consistently and cost-effectively delivered outstanding publicity/visibility results in local, national and global B2B ...    > read more

    CST Wastewater Solutions
    • Michael Bambridge
    • Managing Director,
      CST Wastewater Solutions
  • Boon Edam Australia has evolved considerably during the past five years and Whyte Public Relations has remained flexible and responsive to our changing needs throughout that time. Whenever I have contacted them with unexpected projects ...    > read more

    Boon Edam Australia
    • Michael Fisher
    • Managing Director,
      Boon Edam Australia
  • Whyte PR has been particularly helpful in extending the local and global reach of our hot water RV products after we introduced a new model. Not only did they push hard in attracting both distributor and consumer inquiries through print ...    > read more

    Aus J hot Water Solutions
    • Jay King
    • Director,
      Aus J hot Water Solutions
See all
 
Hyster-Yale Group
Schaeffler Australia
Swisslog Australia Pty Ltd
CST Wastewater Solutions
Boon Edam Australia
Aus J hot Water Solutions

What We Do

We specialise in generating publicity and visibility for industrial clients. You might have the most innovative technology or the best product, but without visibility, sales can end up lacking. Whyte PR will work to get your name out there.

We understand how to drive business-to-business (B2B) and business-to-consumer (B2C) campaigns with a focus on bottom-line sales and branding.

We are a full-service communications and marketing organisation that employs talented and proven field-experts to efficiently and effectively fulfil strategic goals and client objectives.

SUCCESS STORIES

Whyte PR. Your success is our success. Find out more about:

Latest projects

Skol Brewery Rwanda upgrade by GWE transforms wastewater into green energy to profitably benefit the African environment Skol Brewery has upgraded its Rwandan Kigali plant with Global Water Engineering (GWE) world-class waste-to-energy technology ...
World entrance security leader Boon Edam focuses on growing data centre risks A suite of data centre access security products is being introduced to Australasia by global entry solutions leader Royal Boon Edam in response to threats to private, public and corporate information ...
Hugely durable Wearply outstanding for rail, ports, materials handling and electrical tasks A hugely durable reinforced plastic composite that weighs less than aluminium but has up to 10 times the specific strength of 1020 steel is being offered by Cut To Size Plastics ...
Automation and rapid robotics drive demand for gentle, secure and safe product handling The relentless advance of automation and robotics in countries with high manufacturing production costs is driving demand in Australia and New Zealand for product handling technologies ...
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