Jack Mallen-Cooper

IoT Automation finds a capable partner in LAPP Australia as it develops world-leading mine emergency system

Tailored cable connection solutions from LAPP Australia are now being used in an innovative lighting system from the Australian company, IoT Automation in a product designed to set world benchmarks in mine safety and emergency communication The expert team from IoT Automation developed a software-controlled intelligent lighting system called Firefly Smart Lighting System, which also enables safe …

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Protection of nuclear power workers opens doors to Aussie innovators at electricity plants globally

Electricity generation uptime and safety gains at some of the world’s largest nuclear power plants are winning international recognition for the fast-actuation, quick-release CamNut® system from Australian precision engineering company, Technofast. The successful use of the system at the Hanul nuclear plant in South Korea – with an installed 6157MW capacity in two stages – …

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Change is inevitable – your own progress is optional

Brent Whyte is a B2B communications specialist who has traded through all of the economic downturns of the last generation and come up smiling. The current economic dislocation is as much a challenge as any before it, he says, but also will not last forever – and will present opportunities for companies prepared to adapt to accelerated change in the emerging post-Covid world.  …

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How To Choose a PR Company

Many industrial companies and their suppliers are becoming aware of the power and cost-efficiency of positive editorial publicity generated by PR. But there are traps for new players, reports industry PR authority Brent Whyte, whose company Whyte Public Relations (www.whytepr.com.au) has had material published locally and globally and whose efforts have won industry prizes for …

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CST Wastewater Solutions

Whyte PR has been a valuable partner for CST Wastewater Solutions over the past decade. They have consistently and cost-effectively delivered outstanding publicity/visibility results in local, national and global B2B and industrial media. They are easy to work with and have all the right media contacts for our niche area of business. What’s particularly useful …

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Swisslog

During the time I have worked with Whyte PR, Brent Whyte and Jack Mallen-Cooper have always been accessible, supportive, creative and constantly seeking new ways to increase our brand visibility and media coverage. The team have always thought strategically and been involved and interested in our business to ensure they have a deep understanding of …

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