Articles

Change is inevitable – your own progress is optional

Brent Whyte is a B2B communications specialist who has traded through all of the economic downturns of the last generation and come up smiling. The current economic dislocation is as much a challenge as any before it, he says, but also will not last forever – and will present opportunities for companies prepared to adapt to accelerated change in the emerging post-Covid world.  …

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How To Choose a PR Company

Many industrial companies and their suppliers are becoming aware of the power and cost-efficiency of positive editorial publicity generated by PR. But there are traps for new players, reports industry PR authority Brent Whyte, whose company Whyte Public Relations (www.whytepr.com.au) has had material published locally and globally and whose efforts have won industry prizes for …

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