Our Staff

Brent Whyte

Brent Whyte

The Managing Director of Whyte Public Relations, Brent Whyte, has over 30 years media experience. Mr Whyte's background extends from press secretarial work to metropolitan journalism, and senior roles in one of Australia's largest PR companies. Mr Whyte established Whyte PR more than 25 years ago.

Having worked across industry and consumer markets at the highest level throughout Australia, APAC and Europe, Mr Whyte's focus on bottom-line results and achieving measurable victories for his valued clients has formed the basis of Whyte PR's philosophy and attitude.

Barry Hyland

Barry Hyland

Mr Barry Hyland, Director and Business Partner, has shared a productive and diverse relationship with Whyte PR since its foundation. Mr Hyland is one of Australia's foremost specialists in the promotion of property and commercial and industrial real estate.

Mr Hyland possesses further expertise in fine foods, packaging, sports, entertainment and health industries.

Mr Hyland has a background in metropolitan journalism, and has built extensive television, radio and print media contact networks.

Jack Mallen-Cooper

Jack Mallen-Cooper

Mr Jack Mallen-Cooper joined Whyte Public Relations at the start of 2012 as a keen, enthusiastic young media and communications graduate. Under Mr Whyte's guidance, he has further enhanced his Public Relations skills and developed a positive relationship with valued clients. Jack has used his skills in writing, organisation and communication to assist in the daily operation of the company. He has also been in charge of newsletters, social media, search engine and website optimisation and Google AdWords campaigns due to his high level of technological competence.

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