Boon Edam Australia

"Boon Edam Australia has evolved considerably during the past five years and Whyte Public Relations has remained flexible and responsive to our changing needs throughout that time. Whenever I have contacted them with unexpected projects I know that I can count on Brent Whyte and his team to provide immediate proactive support, advice and most importantly results.

The firm has strong connections with journalists who write for the high-calibre national and regional media outlets that we have targeted, and they have a proven ability in generating high value media coverage with placements of our very specific content in a large variety of types of outlets (including print, electronic and social media). That coverage has reinforced our brand messages and increased the visibility of Boon Edam Australia beyond what we could have afforded to do with paid advertising.

The firm's principal, Brent Whyte has been highly accessible and involved with strategy and direction of our account from the beginning. The account management has been unwavering and innovative under the administration of senior Account Manager, Jack Mallen Cooper, for all of the past five years - a rarity in the agency world. Their professionalism and reliability has served us well, both in Australia, and on an international scale having integrated seamlessly with our Dutch head office and other subsidiaries around the world. The Whyte team has worked well with our internal staff and has strongly supported the objectives of the other segments of our marketing goals. And what has particularly impressed me is their willingness to understand our unique market niche within which we operate. The Whyte staff literally feel like employees of our business.

Whyte PR have been invaluable to Boon Edam Australia and I have enjoyed working with Brent and his talented and hardworking team very much. On behalf of Whyte Public Relations I would be happy to speak to any Manager considering working with the agency."

Michael Fisher
Managing Director,
Boon Edam Australia